Sustainability is spreading throughout every industry, and BMW is taking it to the streets. As city streets become more and more overcrowded and threats of congestion charges prove probable, the necessity for an electric car has arrived and the accessibility of having one is in our near future. BMW has been working hard to bring the electric car to the market, ever since 1969 with the electric BMW 1602 used in the 1972 Olympics in Munich. Now, BMW’s i3 (compact electric car for cities) and i8 (plug-in hybrid sports car) will hopefully be launched in 2013 and 2014. The i3, starting around $47k, and the i8 ($130k) are not only environmental being made mostly of recyclable materials and manufactured in part by using renewable energy, but are also practical for driving! The LifeDrive structure (high-strength and light-weight carbon-fiber reinforced plastic) and eDrive technology (agile mobility) create an enjoyable driving experience. But BMW is not limiting its sustainable resources to its products, it has invested $100M into BMW i Ventures to create services like MyCityWay and ParkatmyHouse for improving the driving scene in overcrowded cities.
On the left is BMW’s i8 Hybrid sports car and on the right is the i3, BMW’s compact Hybrid.
i8 by BMW